Manifesto

We wouldn't be a group of passionate techno-optimists without a lengthy manifesto to showcase our values. Here's what we're all about as a community:

Whether you're a visionary project lead seeking a dedicated following, an impassioned memecoin HODLer, someone with the gift of simplifying complex ideas, or a community member with a sense of humor who’s ready to go viral; TRESR is the launchpad for you to earn revenue from your big idea & make a splash.

Premium merchandise should be accessible to projects of all sizes. TRESR democratizes this by offering high-quality print-on-demand products without a major upfront financial commitment. This allows creators and projects to build a groundswell of enthusiasm around the projects and ideas they feel are important.

At TRESR, we believe that ideas, when captured in a simple and compelling visual form, have the power to make people laugh, ignite revolutions, pump bags, and change the world. In the digital age, these visual concepts, artwork, and memes, are our modern language, and they serve as the catalyst for transformative innovation. Whether it's identifying a viral design that you plop onto one of our premium hoodies, or discovering the most optimal way to earn yield in our DeFi game; our designers and degens understand that abundance is simply knowing what you need to know, when you need to know it, then expressing it clearly.

Memes are, universally, the best form of marketing regardless of project type. Whether a clever joke or a sharable concept, they simplify complexity, serve as entry points into a project's world, and create rapid growth. Merchandising allows projects to expand their reach beyond an existing pool of users while identifying and rewarding their most engaged VIP members. Our mission is to help project leads and creators unlock the memetic power of the projects they care about, rewarding behavior that’s positive for the ecosystem using merchandise as a way to grow a loyal following.

The value of a project often transcends its technical features or artistic merit. At the core of this value is the community. Community is not just an audience, it's the lifeblood of a project, infusing it with energy, creativity, and sustainability.

At TRESR, we understand that a strong community is the cornerstone of any successful project in the NFT and crypto space. It's the community that drives demand, fosters innovation, and creates a sense of belonging around a project. When community members feel invested in a project's success, they become more than just users or customers; they transform into advocates and collaborators.

TRESR provides a suite of tools that empower brands and individuals to enter the creator economy, grow a community around important ideas, and turn those ideas into income. Our feature set helps creators & brands build a powerful reputation that can be used to promote meaningful dialogue that pushes industries forward. 

Brands become more powerful when there is an engaged community behind them. juvenile not only offers the tools to build a powerful brand but our passionate community is incentivized to engage with our partners and become enthusiasts for their projects and merchandise.

There has never been a better time to unlock your most audacious dreams. The convergence of cryptocurrencies, NFTs, and innovative projects pushing the boundaries of what is considered possible creates a unique opportunity for individuals to go all-in on big ideas, to literally "meme your dream into existence".

Just as nations once staked flags to represent their values and beliefs, today's digital pioneers use NFTs, memes, and viral concepts as flags to galvanize support for their best thinking. Merchandise extends those digital concepts into the real world. A well-planted design, placed in the ground of the digital landscape and bridged IRL via phygital merchandise, serves as a beacon for each of us to attract like-minded individuals & rally attention towards accelerated innovation. Merchandise is also a great way to incentivize communities to stay more engaged.

Memes aren’t limited to juvenile humor. A meme is something so novel and memorable that it spreads quickly. When popular crypto platforms are forked repeatedly, that’s a meme. When everyone uses an NFT as their profile pic, that’s a meme. And yes, something seemingly innocuous like meme coins also exemplify the power of simple yet effective ideas.

Viral concepts have been the primary catalyst for driving crypto to a $3.66+ trillion dollar marketcap. They showcase how incentivized ideas can capture economic value rapidly, democratizing the process of starting a business or launching a project. The natural progression of this economic growth is the allocation of resources into solving more and more interesting challenges, meaning innovation fuels more innovation. That’s memetic.

At TRESR, we hold a deep belief that degens, once they've mastered their emotions, are always the pioneers who live on the leading edge. We revere these "reformed degens" as early adopters who have learned from hard knocks and now showcase calculated risk tolerance, resilience, and adaptability. Degens, once reformed in this way, carry the ability to learn from mistakes while keeping a balanced outlook on success and failure. As reformed degens, we embrace innovation, enjoy creative expression, voice our opinions boldly, and evolve through challenges.

A well-crafted meme is the ultimate medium for telling stories that resonate with a wider audience and showcases that compelling visual representations go viral. TRESR gives you a way to test visual ideas and incentivize community members to simplify project complexity down to its most sharable components. Memes are the universal language of the digital age, and TRESR empowers you to harness their power for good.

At TRESR, DeFi earns you voting power, economic power, and can essentially reduce the cost of quality products to zero for users who redeem ecosystem tokens for merchandise, partner prizes, or native tokens. 

DeFi stands as the optimal means to distribute value and acknowledge contributions to an ecosystem. That’s why we’ve made it the engine that runs in the background of our entire merchandising ecosystem. DeFi loops inherently encourage community growth through incentivized actions, producing economic yield, and they allow projects to capture and direct user attention, daily.

Authenticity and security are paramount in a world filled with cheap knock-offs and product replicas. Through NFC and NFT verification, we ensure that your merchandise is genuine, high-quality, and unique, safeguarding your brand and IP, while rewarding each community’s most loyal members. We utilize both open and limited-edition collections, verified on-chain via NFC technology, to create scarcity around your merchandise and build deserved hype.

We believe maximalism is a good thing when focused properly. Is there a project or idea you’re ready to go all-in on? Perhaps you already have. Bitcoin, blockchain, memecoins, A.I., art, community, and more.

We extend an open invitation for you to embrace the memetic revolution by engaging with TRESR's tools to create merchandise for maximalists, then tap into our backend DeFi systems which fairly distribute rewards to our community of brand advocates.

It's time to unleash your boldest thinking and embark on a journey where creativity, innovation, and the full force of memetic power propel you forward. Our growing community is ready to join forces with you; whether it’s designing your first piece of merchandise, discovering how to promote your big idea, or optimizing for yield in our DeFi game.

Next Steps:

TRESR is a community-governed, play-to-own protocol.