Project Y
NFTREASURE: Project Y Retro9000 Grant Application
Project Y revolutionizes brand engagement through team-based challenges that blend digital and real-world activities. It is the one-stop shop for forging connections, driving loyalty, and sparking vibrant, community-driven growth. Built on NFTREASURE’s NFC tech stack and e-commerce system, Project Y empowers brands to set missions like scanning NFC-enabled items during scavenger hunts, achieving milestones on the blockchain, or promoting launches on social media. These tasks unlock exclusive rewards, creating gamified experiences for fans. Features like Promotional Licensing let influencers own campaigns and earn rewards, while Interactive Selling enables easy purchases by scanning a friend’s shirt at an event. Fans earn points for tasks, redeemable for merch, discounts, or digital perks. Tracked transparently on our Avalanche L1 blockchain, Project Y turns passive audiences into active, loyal communities with simple tools that help brands grow.
Watch Project Lead, Jon Ray, and Technical Lead, Mikkel Fishman, unpack what Project Y is and how it integrates with and enhances NFTREASURE's existing tech stack to help communities grow.
- Brands and Campaign Creators: Start by designing campaigns and nurturing vibrant communities, eventually sharing the role with influencers, creators, and community leaders who can engage audiences on a deeper level.
- Fans and Participants: Move beyond interaction to form genuine relationships by participating in shared challenges, unlocking rewards, and celebrating milestones together.
- Builders and Innovators: Use Project Y’s open infrastructure to expand campaign capabilities, creating new tools and features that amplify engagement.
At the core of Project Y is the Brand Points system, linking actions to measurable results and turning engagement into tangible outcomes.
- Decentralized Generation: Brand Points are earned through meaningful activities aligned with campaign goals, making them part of an independent ecosystem.
- Brand Engagement: Brands can purchase Brand Points or incentivize users to pledge them toward specific campaigns.
- Outcome-Based Spending: Points are spent only when predefined goals are achieved, ensuring campaigns deliver real value.
- Unlock Exclusive Rewards: Points can be redeemed for NFTs, limited-edition merchandise, event access, and more, connecting digital actions with physical benefits.
By embedding Brand Points into NFC-enabled physical items, Project Y connects the digital and physical worlds. Imagine earning points by scanning a hoodie or tapping a wristband that unlocks backstage access.
Project Y goes beyond surface-level engagement with gamified campaigns designed to create memorable, shared experiences.
Examples:
- Scanning NFC-enabled items during city-wide scavenger hunts to unlock rewards.
- Collaborating to achieve milestones, such as promoting a product launch on social media.
- Participating in hybrid challenges combining digital and real-world activities, like unlocking exclusive collectibles through a puzzle.
Empower brands and creators through blockchain-enabled rights management:
- Automated Royalties: Smart contracts ensure creators earn royalties transparently.
- Promotional Licensing: Enable influencers to take ownership of campaigns and earn rewards.
- Interactive Selling: Create novel experiences, like purchasing a t-shirt or collectible by scanning a friend’s shirt at an event.
- Analytics-Backed Rights: Use blockchain data to evaluate the effectiveness of campaigns and rights-based transactions.
All campaign actions and goals are published on our Avalanche L1 blockchain, ensuring verifiability and encouraging innovation through open data.
- Decentralization: Ensures Project Y’s ecosystem is secure and future-proof.
- Seamless Tokenization: Links physical items to digital campaigns, creating effortless interactions.
- Scalability and Speed: Avalanche’s sub-second finality and low fees deliver Web2-level user experiences.
- Open Ecosystem: Encourages developers to innovate and extend Project Y’s functionality.
- Interactive Events: Attendees at tech conferences scan each other’s NFC badges to earn digital stamps on their networking passport that can then be redeemed for prizes.
- Lifestyle Launches: Sneaker brands use NFC tags to reward fans for visiting pop-up shops and sharing content from the event.
- Music and Community Building: Bands create fan campaigns, rewarding points for remixes, concert attendance, and trivia participation.
- Cause-Driven Engagement: Gamify eco-friendly missions with real-world outcomes, like tree planting or charity donations.
Phase 1: L1 Development
- Build Avalanche L1 infrastructure.
- Integrate wallet abstraction for seamless onboarding.
Phase 2: Beta Testing & Feedback Loops (Months 1-2)
- Launch pilot campaigns.
- Refine features based on user feedback.
- Onboard initial projects to Avalanche.
Phase 3: Full Rollout (Months 3-9)
- Expand functionality with advanced analytics and multi-chain support.
- Launch a marketplace for digital-physical rewards.
- Establish robust feedback loops.
- Empowered Communities: Rooted in shared purpose and authentic relationships.
- Open Innovation: Developers and creators build on Project Y’s foundation.
- Accessibility for All: Tools for brands, fans, and creators to connect, grow, and create lasting value.
Join the Movement: Explore NFTREASURE: Project Y and become part of the future of gamified, community-driven marketing. ==> Projects interested in using Project Y to drive meaningful marketing and sales KPIs please book a call or email us at: [email protected]
