NFC Technology
At TRESR, we have harnessed the power of Near Field Communication (NFC) technology to revolutionize the world of streetwear and merchandise authentication. Each NFC-connected garment we send out has a unique digital identity which allows us to trigger custom digital experiences post-sale, and engage customers with unique brand ambassador opportunities.
TRESR uses specially designed NFC chips optimized for direct integration into clothing. Designed to withstand wash cycles, dryer heat, and everyday wear and tear, we offer a unique way to create a line of dialogue with and activate a crypto-savvy community in the real world.
The most basic but necessary functionality our private label NFC solution offers is authentication that a garment is verified as coming from TRESR's official print shop & facility. We've already seen imitations of many crypto project merchandise in cheap knock-off stores online. Projects partnered with TRESR can assure their community that the garment they receive is official, numbered for added uniqueness, and high-quality.
If crypto and NFTs have taught us anything, it's that scarcity is a compelling way to create enthusiasm for your brand. TRESR offers the ability to create digitally numbered merchandise, limited to a small group of buyers. Once a customer receives their items in the mail, they scan the NFC chip to verify that the garment is authentic and showcase the edition number (i.e. #44 of #1,000). This also opens up a unique verification system for selling authentic merchandise on secondary marketplaces in the future.
Each feature set below is offered as part of our custom activations, and will be made widely available in a permissionless kit of parts as we roll out Project Y for all users
Since each NFC chip is a payment portal, backend experiences can be designed to easily distribute crypto tokens and NFTs. The TRESR product allows for segmentation by brand, creator, and category, and as a premium service, creators can offer everything from new NFT art, music albums, videos, reward sharing, or crypto token claims.
We use zero-party data capture to make sure every customer only reveals data they wish to reveal. One thing this allows TRESR to do is to have customers opt-in to messages that are spatially aware. For customers who have opted into a program, users scan their NFC chip and their phone makes an approximation of where in the world they are. If a user happens to be within a unique geo-lasso, like an event center or store, the user can receive unique content for being inside the geo-lasso.
In this way, TRESR can create loyalty reward programs, or digital passports that issue a Proof of Attendance NFT when a user shows up to a specific event or location.
Build brand loyalty by distributing rewards and conducting giveaways directly through your NFC-connected products.
- Manage Products: Easily upload, manage, and publish product details and images on your dashboard. Activate new products or deactivate lost or stolen items with a few clicks.
- Connect with Consumers: Build and deploy marketing campaigns to connect with your consumers, upload exclusive content, run promotions, and create campaigns across your NFC-enabled products.
- Multi-Platform: TRESR's NFC technology works seamlessly with any NFC-enabled Android or iOS device. A simple tap to the TRESR tag allows users to scan and experience.
Using headless commerce, TRESR turns each NFC chip into a payment terminal that can engage customers in the real world. Our Brand Ambassador Marketplace is a place where users and project leads can select reward opportunities for customers who have purchased their products.
The TRESR team envisions a place where unique sponsorship opportunities can be beamed to all TRESR garments with the end user able to control which types of offers they receive.
This allows every garment to operate as a vending machine with the user wearing the garment being the beneficiary of rewards, discounts, prizes, and commissions.
Example:
Here's one example of how this technology can be utilized is as a brand advocacy tool for NFT projects. When a customer mints an NFT from a new project, that's the moment when they are most likely to share it with someone else. If the NFT project has added their mint as a brand advocacy experience into the TRESR Brand Ambassador Marketplace, then the next time someone talks to a friend about that project at their local coffee shop, they can have their friend scan their NFC-connected garment.
This pulls up a context-aware display that allows them to not only learn more about the project but also lets them immediately mint the NFT or purchase merchandise related to the project. The person who triggered the interaction with their garment then receives a commission for the inspired sale.
This is just one of many future brand ambassador opportunities that will be created in the TRESR Brand Ambassador Marketplace.
The TRESR team envisions an army of 100,000+ crypto-savvy Brand Ambassadors ready to engage with sponsors in the real world at a moment's notice while being rewarded handsomely.
This marketplace allows for each piece of TRESR merchandise to pay for itself over and over again, by aligning crypto enthusiasts with innovative projects looking to activate customers in the real world.
