Assumptions
1min
- Collectors will continue to have a fascination with limited edition collections and always enjoy holding a physical piece in their hands
- The largest brands in the world will continue to monetize their intellectual property by creating physical merchandise and smaller brands should have access to the same opportunities
- The removal of NFT royalty enforcement from most major NFT marketplaces will force NFT projects to find new ways to monetize their intellectual property and creative work
- Brand-building that bridges the digital and physical will become one of the primary ways that NFT holders and projects deliver additional value in the upcoming crypto cycle
- NFT holders who collect physical merchandise (t-shirts, hoodies, sweaters, trading cards, canvases, etc.) representing their digital assets are more likely to hold assets long-term and will engage more deeply with those brands
- Creating unique digital experiences via NFT and NFC technology will remain a novel way to engage with and build customer loyalty for the foreseeable future
- Brands that incentivize their communities to help them build and engage will grow faster than brands without any kind of incentivization system
- There is a growing need for premium private label apparel with few existing outlets in the NFT and crypto space
- The ponzinomics that ruled the last crypto/defi cycle are not sustainable and new methods for value accrual and distribution must be found
- Crypto veterans and newcomers, alike, are seeking out a fun, engaging environment to learn best practices for creating and trading NFTs and crypto, while learning how to effectively engage with decentralized finance platforms, and express themselves creatively
Updated 22 Feb 2025
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